Store Riele is heaven for lovers of designer fashion, who are not afraid to stand out from the crowd.

Hello, I am Riele

Riele is an abbreviation of Marie-Luise but I have been known as Riele for a long time. I am originally from Germany, where I have been classically trained in a luxury department store in Düsseldorf, but adventure called and since I set foot in Amsterdam in the early eighties I have never looked back.

I opened my boutique in the Sint Antoniesbreestraat in Amsterdam over thirty years ago. Many of my customers have grown with me over the years, but I also love to see new faces and make new friends from all over the world, who share our love of designer fashion that stands out from the crowd.

Our Boutique

You’ll find our store in the st. Antoniesbreestraat on the east side of the city center. At the border of what used to be the Jewish quarter in Amsterdam. We are within 10 minutes walking distance from main tourist attractions and museums.

Central Station, Dam Square, the Rembrandt House Museum, the Hermitage, the Jewish Historical Museum, the Waterloo Square, the Nieuwmarkt, Gassan diamonds, the Hortus Botanicus and the Red Light district are all a stones throw from us. In fact you can see the facade of Rembrandt’s home if you stand in front of Store Riele.

We are located within walking distance from luxury hotels like The Krasnapolski Hotel, Hotel L’Europe and The Grand.

Find us